Driving Growth Through Design, Strategy
& Leadership

Driving Growth Through Design, Strategy & Leadership

Driving Growth Through Design, Strategy
& Leadership

Driving Growth Through Design, Strategy
& Leadership

13+ years across branding, digital products, and e-commerce. Founder mindset. Systems thinker. Business-driven execution.

Building scalable brands and design systems that drive measurable growth.

13+ years across branding, digital products, and e-commerce. Founder mindset. Systems thinker. Business-driven execution.

13+ years across branding, digital products, and e-commerce. Founder mindset. Systems thinker. Business-driven execution.

My Story
I hold a Master’s degree in Architecture (Ing. arch.) from the Slovak University of Technology, but my career path has led me from buildings to designing brands and eventually to founding my own company.

Over the past several years, I built a profitable e-commerce business (166% YoY growth) and co-founded Bless Studio, a boutique branding agency.

My unique path—from designing spaces to scaling businesses—taught me to think holistically: balancing creative vision with numbers, strategy, and operational discipline.
Skills
Strategic Leadership
Leading cross-functional creative teams
Aligning brand systems with measurable business KPIs
Driving brand rollout across digital and physical channels

Brand & Identity Systems
Rebrands for revenue-stage companies
Designing scalable brand systems and visual frameworks
Governance to ensure consistency across teams

Product & Growth Alignment
Conversion-focused UX
E-commerce growth strategy (AOV, retention, positioning)
Messaging and storytelling that increases perceived value

Execution & Operations
AI-enabled creative workflows
Supplier & production management
Cross-market brand adaptation
Unlocking Growth
Growth Strategy & Revenue Optimization:
Turning underperforming channels into growth engines, boosting LTV, and identifying new opportunities.

Branding & UX Oversight:
Elevating customer experiences and aligning design with business objectives.
Understanding combination of performance marketing and brand-building roles in revenue growth.

Entrepreneurial Approach:
I understand the urgency, resourcefulness, and KPIs that matter because I’ve done it myself.
Hands-on experience running a growing business gives me insight into cash flow and scaling challenges.

Case Studies: Impact Through Design

Bratiska — Scaling a Local Brand Through E-commerce Redesign

Role: Co-Founder & Brand Lead
Scope: Brand strategy, UX direction, website redesign

I led a full redesign of our e-commerce platform to improve UX, clarify brand storytelling, and scale for B2B and international growth.

Highlights:

- 166% YoY revenue growth to 200k EUR / year, with another 150k / year from B2B collaborations
- Improved conversion & mobile experience
Scalable system for product drops and collaborations
- Upsell by new products (frames for prints) - now makes 25% of prints revenue

IMPACT: Stronger brand perception, increased sales, and business-ready digital presence.

- Company size (annual revenue): 350k EUR

NeoVize – Eye Clinic Rebranding

Role: Lead Designer & Brand Strategist

- Won invited competition to rebrand leading eye-surgery provider in CZ & SK

- Designed a human-centric logo and visual identity emphasizing professionalism and empathy

- Applied branding across clinic communication, signage, and marketing materials

- Company size (annual revenue): 15,6 MIL EUR

Rukahore – Music & Merchandise
E-commerce Rebrand

Role: Lead Designer & Creative Director

- Redesigned brand identity for one of the largest music e-commerce & merchandise platforms in CEE

- Developed a flexible visual system (giant arrow / R symbol) used across product, merch, UI, and events

- Built a brand identity that could scale across multiple audiences, sub-brands and mediums

- Company size (annual revenue): 3,7 MIL EUR

Grape Festival – 7 Years of Branding

Role: Designer & Creative Lead

- Built visual identity from scratch, helping the festival grow to beloved sold-out venue with 150k+ attendees over 7 years

- Created annual evolving themes to stay contemporary, engaging, and culturally relevant

- Award-winning approach with European recognition (ADCE, Silver Nail Award)

- IMPACT: Branding made business sold-out

- Company size (annual revenue): 3,9 MIL EUR

If you’re looking for someone who can think like a designer, act like an entrepreneur, and deliver like a growth strategist, let’s talk.

Social networks:

Instagram:
@pavol_bartos

LinkedIn:
Pavol Bartoš

Facebook:
Pavol Bartoš

Social networks:

Instagram:
@palko.palko

LinkedIn:
Pavol Bartoš

Facebook:
Pavol Bartoš

Billing: 

Bratiska, s.r.o., Klemensova 17, 811 09, Bratislava, Slovakia
REG: 48077844, VAT: SK2120035544

© PAVOL BARTOS 2026